The Runlow
Brand kit
The logo and mark for writing about The Runlow or linking to us. Every file is free to use for that.
Logo, for light backgrounds
Logo, for dark backgrounds
Logo, on cream
Mark, for light backgrounds
Mark, for dark backgrounds
Mark, on cream
Square icon, light
Square icon, dark
Square icon, cream
Which file to use
SVG for the web and anything that scales. PNG when a tool won't take SVG. The logo and mark PNGs have a transparent background. JPG when a tool won't take transparency; the background is part of the file. Use the black version on white or light backgrounds and the white version on black or dark ones. The cream versions show the logo the way it appears on our own site, with the cream built into every format.
Logo or mark
Use the full logo wherever it fits. The mark alone is for square spaces, like a profile picture or an app icon, and for places where the name is already written out beside it. The square icons are the mark on a filled square, ready for a profile picture or an app tile, with enough margin to survive a circular crop.
A few rules
Keep the space around the logo that the files already include. Don't stretch, rotate, outline or add effects. Don't recolor it beyond black and white. Don't set the name in another typeface or rearrange the mark and the name. Keep the logo at least 120 pixels wide on screen, and the mark at least 24.
Linking to us
On the web, link the logo to therunlow.com. For anything else, use the feedback address.